Your buyers are already in ECI. Now their financing is too.
Acrisure Mortgage's pre-qualification experience is built directly into MarkSystems® and Lasso CRM — so a buyer can find out what they qualify for in the same session where they picked their lot, without your team chasing them into a separate application.
The buyer is most serious before they leave your site.
Interest peaks the moment someone configures a home they can picture living in. That’s also the moment most builders lose them — to a financing question nobody in the room can answer, or to a hand-off that asks the buyer to start over somewhere else.
01
Unqualified traffic reaches your sales team
Online sales counselors spend their day sorting browsers from buyers, because nothing upstream tells them which is which.
02
The financing hand-off breaks the session
Sending a buyer to a separate lender site mid-journey means re-entering everything they just told you — and many don’t come back.
03
Loan status lives outside your systems
Once a contract is signed, your team is emailing for updates instead of seeing where every buyer stands in the software they already run.
One journey. No system change for the buyer.
Follow a buyer from first click to closing. The buyer never sees a hand-off. Your team never leaves MarkSystems or Lasso to find out where a loan stands.
- 1ECI
Explore and configure
A buyer browses communities, lots, and plans, then prices their options in your MarkSystems® setup.
- 2ACRISURE MORTGAGE
Pre-qualify in place
The Acrisure pre-qualification experience opens inside the same flow. The buyer answers a short set of questions and gets an answer.
- 3ECI
Land in Lasso CRM
The lead arrives in Lasso CRM already carrying its qualification context, so your OSC knows who to call first.
- 4ACRISURE MORTGAGE
Track status to closing
Loan status flows back into the tools your team already uses, so delays surface early instead of the week of closing.
Built for the people who own the number.
- Protect the backlog
Qualification happens earlier in the journey, so financing surprises show up while there's still time to solve them — not the week of closing. - See conversion honestly
Because pre-qualification sits inside the journey, you can see where buyers actually stop rather than inferring it from lender reports.
- One accountable partner
A national lender with more than 20 years in builder finance, working inside the software your divisions already standardized on. - Scales across divisions
Roll out community by community or division by division, on the ECI footprint you've already deployed.
- OSCs call the right people first
Leads arrive with qualification context attached, so your team spends its hours on buyers who can actually transact. - Fewer dead appointments
Conversations start past the affordability question instead of ending on it.
- Nothing to re-key
What the buyer entered while configuring their home carries forward. No duplicate data entry for your sales team. - Follow-up that already knows the buyer
Lasso CRM nurture sequences can respond to where someone landed, not just that they filled out a form.
- No new platform to buy
The experience runs inside MarkSystems® and Lasso CRM. Your team keeps the systems and the training it already has. - Configured per community
Turn the experience on where it makes sense and set it up to match how each division sells.
- Dedicated implementation support
Acrisure and your ECI account team coordinate setup so it doesn't land on your IT backlog. - Consumer data handled properly
Borrower information is handled under Acrisure's lender security and privacy controls.
A builder lender on a national scale.
$6.7B
ORIGINATED IN 2025
140+
HOME BUILDER PARTNERS
49
LICENSED STATES
20+
YEARS IN BUSINESS
From the teams already working with us.
They have proven to be outstanding joint venture partners to work with, and consistently have high customer satisfaction on our surveys and strong communication with our team and buyers.
VISHAAL GUPTA
Co-CEO, Park Square Homes
Our relationship comes down to two words: Trust and Commitment. We can trust their process and team to deliver a satisfied customer and a successful closing.
SCOTT HOWARD
President, Maronda Homes
Our partnership has been instrumental in our ability to maintain sales in the recent rate environment. They are proactive and offer helpful suggestions and direction related to competitive strategy.
JACK MICENKO
See it running on your communities.
Tell us which ECI products you run and where you'd want to start. Scott Fosgate, our Director of Strategic Builder Partnerships, will walk your team through setup and what it takes to go live.
Scott Fosgate
DIRECTOR OF STRATEGIC BUILDER PARTNERSHIPS
NMLS ID# 206937
Cell: 407-948-4442
sfosgate@acrisuremortgage.com
MarkSystems®, Lasso CRM, and ECI are trademarks of ECI Software Solutions, Inc. Used with permission. Acrisure Mortgage is not affiliated with or endorsed by ECI Software Solutions, Inc. beyond the technology integration described on this page.